Work archive - Mohammed Soliman

Full archive

Every case study, feature, and showcase project

The complete record behind the highlights on the homepage: shipped features, systems work, motion projects, and brand work, filterable by category.

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Featured studies

Defining product and craft work

RED Management dashboard showing the plan owner quota, usage breakdown, services, and the entry point for setting up a family.

Mobile app feature

Showcase2026

RED Family

A My Vodafone app feature that lets a RED Prime+ plan owner share and redistribute quota with family members, and leave the plan without a billing surprise.

Turned a confusing, support-ticket-prone billing flow into a self-service one with visible before/after quota changes

Takhmeen fil 90 home screen showing a live Egypt vs. Hungary match card, a bonus prediction banner for the tournament final, and a private league leaderboard.

Gamified campaign

Gamification2026

Takhmeen fil 90

A World Cup 2026 prediction game that turned casual football fans into paying subscribers, beating the previous tournament benchmark by triple digits in less time.

+204% predictions vs. the AFCON benchmark (+31% subscriptions) in 11 days

Six Fawazeer screens showing mode selection, single and multiplayer room browsing, private rooms, my rooms and results, a daily gifts progress path, and a redeemed Talabat voucher.

Gamified campaign

Gamification2023-2026

Fawazeer

Vodafone Egypt's seasonal multiplayer TV trivia experience, rebuilt each year with a UI redesign that made multiplayer a clearer growth driver.

+65% subscriptions vs. target (+75% plays) after the UI redesign

Blender viewport showing the completed red YouTube and Vodafone crossover mascot, with the YouTube play button and Vodafone mark used as its eyes.

Custom 3D campaign mascot

Motion / 3D2026

YouTube × Vodafone 3D Mascot

A custom mascot for a YouTube and Vodafone crossover, designed around one precise brand idea: its eyes become the YouTube play button and Vodafone mark.

A bespoke production-ready character with a custom mesh, hair, rig, cameras, and lighting, built from scratch in Blender

Gamified campaign

Gamification2026

Recharge and Win Gold

A recharge promo built around a custom 3D gold bar, modeled and animated to feel premium while meeting Liferay’s strict 120KB production asset limit.

120KB Liferay production asset limit met with a custom animated 3D model

Product design

Product Strategy2023

Vodafone Play

An in-game currency shop for 90+ games, shaped by product context and player behaviour, with a floating D-pad-style menu that makes frequent navigation feel intentional.

A product redesign for a 90+ game catalog, anchored by a custom radial navigation interaction

El Kataloog show-detail screen for a Ramadan series, listing genre, episode count, average rating, and a Watch on Shahid button.

Ramadan feature, mobile app

UX Systems2025

El Kataloog

A Ramadan watch-tracking feature that aggregates shows across three streaming platforms and turns daily voting into a habit loop that unlocks real rewards in Fawazeer.

A cross-platform watch tracker (Shahid, W, Yango Play) with a built-in habit loop tied directly into the Fawazeer game

Ma3aki app home screen in Arabic showing a 1000 EGP reward congratulations banner, a customer phone-number lookup field, and a transaction history summary.

Field-agent mobile app

Product Strategy2024

Ma3aki

"With Me": a Vodafone Egypt app for rural women ambassadors selling basic phone services door to door, designed so reward totals and offers stay clear at a glance for users with little digital experience.

A one-field phone-number lookup that replaced a multi-step offer check for agents with little digital experience

Sariee template-matching screen with the headline “Templates, carved specially for YOU,” the word YOU circled, and AI-tailored website results below.

SaaS product design

Product Strategy2024

Sariee

A MENA-focused SaaS website builder where AI uses business context to propose relevant page templates instead of sending users into a generic template library.

An AI-assisted template-matching flow that turns business context into a more relevant starting point

More work

Additional studies

Referral campaign video ad

Motion / 3D2025

Ana Vodafone TikTok Referral Ad

A solo-designed referral ad for the Ana Vodafone app, built end to end (reward flow, spin wheel, gift reveal, and the TikTok video itself) under a tight launch deadline, and the best-performing post on the account.

5.5K likes on the TikTok ad, ~40% above the account average

Campaign feature, mobile web

Motion / 3D2025

5G: The Formula Pedal Feature

A 5G eligibility check reimagined as a Formula 1 launch: pressing a pedal verifies a device and SIM for 5G, then triggers a race-to-space animation, turning a routine compatibility screen into the feature itself.

Folded a routine device and SIM eligibility check into a Formula 1 race-to-space animation, tied to Vodafone's real F1 sponsorship

AI Summer Promo personalized Arabic song player over an illustrated beach scene, with playback, download, replay, and share controls.

AI-generated campaign gift, mobile web

Motion / 3D2025

Summer Promo: AI Celebrity Song

A summer campaign that turns a name and phone number into a personalized song, voiced through one of four officially licensed AI celebrity options, that users can send as a real gift rather than a generic promo message.

Turned a summer promo into a personal, shareable gift through officially licensed AI celebrity vocals

Personal year-in-review flow, mobile

Motion / 3D2022

Ramadan Personal Recap

A personal Ramadan year-in-review flow, opening with a lantern intro and closing with a spotlight thank-you moment, built to feel premium and festive despite very limited animation tooling available at the time.

A premium-feeling, festive personal recap flow built with a genuinely limited set of animation tools at the time

Vodafone Egypt Standard International Rates page with search-by-country, search-by-zone, and an interactive color-coded world map showing zone-based call rate details for Zone 1.

Web tool, vodafone.com.eg

UX Systems2024

Standard International Rates World Map

An interactive world map for checking international call rates, hand-drawn country by country after no available mapping tool could export clean, clickable country shapes for developers to build against.

Every country on the map hand-drawn as its own clickable layer, since no mapping tool at the time exported clean, country-level shapes