I design products
that scale, not just
screens that ship.
Mohammed Soliman is a Senior Product Designer. He takes big, difficult problems and turns them into decisions that engineering can build and the business can measure. He has worked across gaming, fintech, AI, and telecom, at Vodafone's scale.
- 600K+
- World Cup players
- 166M
- Lifetime game plays
- 204%
- Prediction benchmark
- 9x
- Subscription lift
Building for
Companies I've designed products for
Case studies in high-stakes decision design
Product thinking over pretty screens
I turn big, difficult problems into decisions that engineering can build and the business can measure.
At Vodafone, that means leading design across 7+ teams that span different departments. I bring product, engineering, and business together around one direction. Then I ship it: 170+ user flows used by 10M+ people.
Lately, I use AI-assisted prototyping to explore and test ideas faster. I also rebuilt the Vodafone design system, which helped the team work faster without losing consistency. Outside of work, I mentor designers who are new to the field. The same clear thinking that makes a product easy to use also helps people plan their careers.
- Currently
- Senior UX/UI Designer, Vodafone Egypt Aug 2021 to Present
- Also
- Session Lead & Mentor, Udacity Digital Arts Nanodegree Nov 2025 to Present
- Education
- Fine Arts, Graphic Design, Alexandria University
How the work actually gets made
Seven stages I repeat every time. Not a rigid waterfall: the order can bend, but the discipline does not.
Research
Start with the real problem, not the request. I separate what a stakeholder asks for from the decision users actually need made for them.
Strategy
Align product, engineering, and business on one direction early. Across 7+ teams that span different departments, alignment is the real work.
UX
Map the flow before the screen. At 10M+ users of scale, every extra step is a decision I am making for someone else, so it has to earn its place.
UI
Prototype fast with AI-assisted tools, then finish inside the Vodafone design system I rebuilt, so speed never costs consistency.
Testing
Validate the decision before it reaches scale. Small, untested assumptions get expensive fast once 10M+ people are using them.
Iteration
Ship, then watch what the numbers say. 170+ flows have shipped this way, each one traced back to whether the original decision held up.
Delivery
Hand off a system, not a file. The goal is a team that can keep moving on the same direction without me in the room.
Systems, not just screens
Design & systems
Motion & 3D
AI-assisted practice
Craft & tools
Collaboration
What it's like to work together
Mohammed is one of the smartest and most talented UI/UX designers I have ever come across, playing a crucial role in adding creative aspects to any project he is involved in, his inspiring personality makes him a huge added value to any team and project.
I worked with Mohammed on several projects at Vodafone, and one thing that always stood out was how much he cared about the user experience. He doesn't just make things look good. He asks the right questions and thinks about how people will actually use the product. He's easy to work with, takes feedback well, and is always looking for ways to improve both the design and the process.
Mohammed is someone I could always trust with important work. He takes ownership, communicates clearly, and follows through on what he promises. Over time, I saw him grow not only as a designer but also as someone who supports the team and helps others improve. He has a good balance between creativity, business thinking, and teamwork.
Working with Mohammed made collaboration between product and design much easier. He always wanted to understand the business goals before starting the design, and he was open to discussing different ideas until we found the best solution. He pays attention to details but never loses sight of the bigger picture. I really enjoyed working with him.
Mohammed brought a fresh perspective to our product and user experience. He was able to take complex workflows and turn them into something much simpler for our users. What I appreciated most was that he asked thoughtful questions, challenged ideas in a respectful way, and always focused on solving the real problem instead of just designing screens. He was a valuable part of the team, and I enjoyed working with him.
I worked with Moe on a huge client facing platform, working with him was a great experience from start to finish. He took the time to understand our goals, listened carefully to our feedback, and turned our ideas into a design that felt modern and easy to use. I would be happy to work with him again on future projects.
Can you spot the right UX decision?
Three real product tradeoffs, no invented ones. Drag your call into place, or tap an option if that's easier. There are no answers you can't learn from.
This option can be dragged into the decision slot, or you can press Enter or Space to choose it directly.
Users keep abandoning checkout at the shipping address step. Support tickets blame confusing fields. What is the highest-leverage fix?
You have two weeks and one engineer. Choose the decision, not just a tweak.
Drag your decision here, or tap an option
You've thought through all 3 decisions.